RICH SNIPPET: THE NEW GOOGLE TREND?

Please note that there is not only one type of rich snippet. There is also the rich result, the serp feature. Both allow you to give more information to your meta title and meta description. For example, the Serp feature allows you to give information contained in the site directly from the search engine page.

Here, the rich snippet is materialized by adding a review with stars. As insignificant as it may seem, this review will encourage a user to click on the url because this type of information will often subconsciously reassure him. So for e-commerce sites, it is an additional way to attract consumers, especially since Google has implemented rich snippets specifically for e-merchants. Indeed, Google gives them the opportunity to enrich the information about their products. This translates into the display of prices, reviews of Internet users. However, it is not only the e-commerce sites that find their account. Whatever the site, rich snippets make a simple link much more visible in Google results.

Rich snippets appear most often when you write your keywords as a question.

However, several questions remain, questions that the JDN asks very clearly: "What are the consequences on the traffic of a site and more specifically on the one from Google? According to Aurélien Delefosse "before Rich Snippets were so widespread, a result in the fifth position that displayed them could capture let's say as much traffic as a classic link in the first position". It is true that since Rich Snippets are more and more used, the consequences may be less significant now. However, they are still very positive.

In this respect, Aurélien Delefosse also points out that putting the essential tags in the enriched extracts allows to give information (prices, opinions, images). These tags can therefore also be used as a lever for the positioning of pages in the engine results. However, Rich Snippet should be handled with care. Indeed, a photo can give more visibility to a page in the results, but it can also be unsightly. Thus, it may not make the user want to click on the page.r.

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