WHY DO SEO? 5 REASONS TO IMPROVE YOUR WEBSITE

Search Engine Optimization (SEO) is the methods used by search engines to rank the results returned to Internet users according to what they are looking for. From a marketing point of view, SEO is a set of techniques to improve your ranking in search engines, so that users can find you. The goal is to optimize your website in order to improve its ranking in search engines, and bring traffic to your website. SEO is a process that aims to optimize the visibility of a page or a website in search results like Google. But is SEO profitable and can it make the difference with its competitors? What are the advantages of this technique on the web?

Creating a website is one thing, appearing on search engines is another. Search engines are generally the first source of traffic for your website; that's why it is essential to work well on your website so that people can easily find you on the web.

Today, Google controls more than 90% of the market share among existing search engines. To appear in the first pages of Google and for the right search terms, it is therefore essential to use SEO techniques to optimize your website.

When your site is visible on search engines, the image of your company and your activities improves. The more a site is highlighted by Google, especially on the first page of search results, the more traffic you will get. With this in mind, working on your website's SEO will also allow you to rank on specific keywords; search terms that your potential customers might type into Google and come across your website. 

You need to position your business on the keywords that your targets are looking for. Put yourself in their shoes: imagine, predict, anticipate their questions. This will attract qualified traffic and promote engagement. The better you position yourself on these search terms, the more likely you are to find users who really need your services or products; this leads to new business opportunities. 

Beyond optimizing of content with SEO, using this technique also aims to strengthen the credibility and image of your company. A company that is in the very first results on Google is usually a company that can be counted on and that is recognized at its true value. The authority of a website, which indicates its quality, is one of the major criteria of Google's algorithm; the more quality websites you have talking about you, the better your authority score will be, having a positive impact on your positioning.

SEO work also enhances your site's structure and user experience; the more SEO optimized a site is, the more readable the site's structure is; users can easily navigate your platform and find the information they need. This enhances the user experience, making the information accessible and eye-catching, so you can strengthen your conversion goals. 

SEO is an essential investment for any company with a vision of the future and wishing to be visible on search engines in the long term. You will have to redouble your efforts, be consistent and be patient to see your site rise and settle permanently in the very first results of Google. 

Integrating SEO on a daily basis will allow you to establish an effective strategy in the long term. And if the results can take a few months to be felt, they will be no less durable and will not stop growing. 

Unlike other traffic acquisition methods, SEO is a long-term, "free" process. Once your site is well positioned in the search results, it can continuously attract visitors. It is therefore a potentially very profitable technique. 

If you want to save on your Google advertising budget (or if you simply want to better manage your paid search with Google Ads), SEO is also a very good alternative, without having to lose your traffic. Moreover the SEO optimization of your website influences your "quality score", a quality score of your web pages defined by Google; a good "quality score" will lower the CPC (cost per click) of your Google ads, and will allow you to position yourself above your competitors' ads. 

For more than 13 years, Dubuc Marketing has been assisting small and medium-sized businesses in Quebec with their SEO strategy; in Brossard, Saint-Constant, Longueuil or on the South Shore of Montreal, we carry out the SEO optimization of numerous websites in order to make our clients appear in the first results on Google.

Because SEO is an essential strategy to increase your visibility, your image and your opportunities, contact our team today! We can help you get your website to rank higher on Google.