WEBSITE REDESIGN : THE STEPS TO FOLLOW TO SUCCEED IN YOUR WEB PROJECT

A website redesign consists in modifying the appearance of your website with a new webdesign adapted to your objectives and your brand image. The redesign of a website aims mainly to intervene on the visual aspect of your site. This project also allows you to review the structure of your site, your content or the integration of new features that you did not have before.

The redesign of a website is generally done for sites that have existed for a long time and that need to be updated. It allows you to update your brand image, to improve the performance of your site or in order to get a new type of prospects and customers.

The very first step in redesigning a website is to clearly define your objectives for this project. To do this, you can start by asking yourself several questions that will help you better understand the redesign of your website : 

• Does the design of my website reflect the image and values of my company ?
• Is my website adapted to my target audience ?
• Does the structure of my website reflect my activity and is it understandable for Internet users ? 
• Does my website offer an eye-catching and accessible user experience ?
• Is the design of my website up to date with the trends on the web and my competitors ?
• Is the referencing of my website performing well and meeting my expectations ? 
• Does my website have enough content to inform about my business?
• Does my website offer all the features I need (online store, contact form, online appointment booking) ? 

There are many questions to ask yourself when redesigning a website. This first step is essential and will allow you to better identify your needs and the target audience you want to reach. For the objectives will be rigorous, the more the redesign of your website will be relevant and effective.

The second step in the redesign of a website is to perform a precise audit of your website. This step is essential since it will allow you to identify the points to improve and the points to rework for your website. 

In all website redesigns, creating a new design is the first step to a successful project. As design plays a key role in the performance of your site, it is essential to consider the design of your site. To attract new prospects, your site must be ergonomic: you must look at several aspects in order to identify the improvements of your design : 

• The fluidity of the navigation
• Prioritization of information
• The calls to action
• The attractiveness of the home page and internal pages...

You must also check if the design of your site respects the visual identity of your company: colors, typography, logo, your images, graphic elements... Do all these elements reflect your company? And this verification must be done not only on your computer but also on the mobile version: your site must be responsive, that is to say that it must adapt to different devices, different sizes. 

A study of your competitors will also allow you to identify the improvements you could make, and the good ideas you could have to make the design of your site more attractive. 

The redesign of a website can also mean improving the SEO of your website: is your site well positioned on search engines? For which keywords do you want to be found? Where does your traffic come from? All these questions must be studied, in order to make a redesign that is both effective and relevant to your goals. 

You can start by identifying the pages that bring you traffic, and the pages that need to be improved. The tools like Google Analytics and Google Search Console 

will allow you to obtain precise statistics and to measure your performance in terms of referencing. Create a list of keywords on which you are performing and/or want to rank better. Identify which pages have been optimized for SEO and which have not.

Once you have done this, you will be able to identify areas to work on to improve your platform's performance through a website redesign.

Now that you have defined your goals and perhaps conducted an audit of your website, a web agency specializing in website redesign can help you realize your project. At Dubuc Marketing, we will work with you on your project and create a brand new website! Based on the information you give us, we can implement the following steps :

• Layout: creation of a graphic prototype that will meet your objectives
• Integration: once the graphic design is validated, we integrate the new design of your website
• Content integration and/or redirection: on your new platform, we add your existing web content and fill your different pages
• Search Engine Optimization: we optimize your content to enhance your website's ranking on search engines
• Adding tracking tools to your site: we add tracking tools like Google Analytics, Google Search Console and develop a custom CMS if needed
• Tests and launch of your website

Your website redesign is now complete! At Dubuc Marketing, we take care of all the steps of the website redesign and you will have at your disposal a powerful and eye-catching website to showcase your business !

Are you looking for a web agency to redesign your website? Call on Dubuc Marketing, specialists in website redesign on the South Shore of Montreal! We are also present in France in the Basque Country and in Pau for your website redesign project!