WEBSITE CREATION IN PAU: THE IMPORTANCE OF USER EXPERIENCE

User experience refers to the quality of the experience a person has when using an object, an interface. For the creation of your website, the user experience is based on a set of elements that measure the quality of this experience. Here are the following 5 criteria:

• An ergonomic and intuitive site navigation
• Clear structure with easy-to-find information
• A "responsive" design that adapts to different media (mobile, tablets, computers...)
• A work of SEO to position itself on desired keywords
• A design that matches your brand image and inspires confidence
• A technical optimization of your website in terms of loading, display of elements ...

The objective of the user experience is to make the navigation of your site intuitive, pleasant and easy. For the creation of your website in Pau, the goal is to satisfy the user's experience as much as possible. Some sites are victims of a rather high bounce rate. A bad user experience can be the cause: the site can be slow to change, not optimized for mobile ... many factors come into play.

This is why it is important for your site not to neglect the user experience of your site when creating it. Moreover, very soon, you should know that Google will bring more importance to the interface of your site. Indeed, in 2021, when a site will not be optimized (whether in terms of structure, design, ergonomics ...), its positioning will be penalized on search engines.

Whether in the digital world or elsewhere, user experience is a key element to take into account. A poor interface, for example, reflects a poor image of your company.

In 2021, Google will change its algorithm to penalize sites that have a poor user experience. It will no longer be as effective to use only SEO to improve your ranking. From now on, for the creation of your website in Pau, it will be necessary to think of optimizing the interface of your site. We will speak then about SXO.

To avoid being penalized in 2021, it is necessary to review the experience of your website. If your site is several years old, it may be worth thinking about a redesign. This means updating your content, changing your photos. The idea of a redesign is to bring your site up to date. Also think about inspecting the mobile version of your site. Nowadays, the majority of Internet traffic is done on mobile, so think about adapting your site for these screens!

For over 10 years, Dubuc Marketing has been on the lookout for the latest web trends in order to best advise its partners. We are specialists in website creation and we accompany you in your project. And to become completely autonomous in the management of your site, discover our personalized CMS  Logicake ! Do as dozens of French and Quebec SMEs have done by entrusting us with the creation of your website in Pau !