Do you need to create a new website or redesign your current one? To be in the best conditions, it is important to follow the creation steps and to avoid mistakes that could penalize you.
In this new article, we give you a list of 8 classic mistakes not to make in your web project. For a successful website and well positioned on search engines, follow our advice!
The most common mistake made by small businesses is to create a new website without having defined a precise objective. Creating a showcase for your business is one thing, having a powerful platform that will bring you new prospects and visibility is another. That's why it is essential to define your objectives precisely, such as :
For several years, user experience has become an essential element for websites. The user experience is to make the navigation on your website pleasant and intuitive for your visitors.
To do this, you must put yourself in the shoes of your customers, your visitors, in order to offer them the best possible experience. The content must be readable and pleasant to read, the pages must flow naturally, the images and videos must be attractive…
Technical elements such as page loading time or the weight of your images and videos are also an integral part of the user experience.
Increasingly, mobile browsing is taking precedence over desktop browsing. Users are more and more likely to go on the web with their mobiles or tablets. That's why it is essential when creating a website to think about mobile and tablet versions.
In 2018, Google had already started to highlight more prominently in the search results websites whose mobile versions are performing well.
Your website must therefore be perfectly "responsive", that is to say, adapted not only to computer screens but also to tablets and different mobiles.
Searc Engine Optimization (SEO) is the most profitable source of traffic in the long term to get visitors on your website. In order for your website to appear in the first search results on Google, it must necessarily take into account the issues and SEO techniques of search engines.
To optimize your website, there are many techniques, here are some examples :
By working on the SEO of your website, you can in the long run get more traffic and better position yourself in the search results on Google and search engines.
Is it easy and pleasant to achieve the main objective when a user visits your website? You must be able to answer yes. If not, you will have to redesign your website navigation with a coherent structure (a services section with a page for each service, a section about us, for example).
Your website can be very beautiful and linked to a well-targeted and efficient web marketing campaign, if the navigation of your website is complicated, you will lose your visitors and therefore potential customers.
Once the creation of your website is completed, it is essential to have effective monitoring tools; this is to be able to track your traffic, understand where your visitors come from, or to quickly identify potential errors.
The data collected through these tracking tools will allow you to identify opportunities to meet your initial objectives. Google tracking tools like Google Analytics and Google Search Console offer you the possibility to collect a lot of very precise data; you will be able to follow regularly the results you obtain.
The search engine algorithm is no longer based solely on the content of your website or the quality of your external links. Search engines such as Google particularly emphasize new content, which answers the questions that users may have.
A content that is entirely copied from a competitor's website will always end up being penalized on Google. This is why it is necessary to take time to work on your content, to bring something new and unique.
Do you think you need help to avoid the mistakes we have listed? At Dubuc Marketing, we have been specializing in website creation for more than 15 years. Always on the lookout for new web trends, we assist small and medium sized businesses and entrepreneurs in creating a website. Our goal? To bring you visibility and traffic on your website in order to promote your activity on search engines.
Are you looking for an expert in website creation in Pau or in the Basque Country? We have all the cards in hand for the creation of a custom website, the creation of optimized content for search engines and the daily support to make your website live. Our graphic artists, designers and web team will help you achieve your goals by offering you a powerful and eye-catching showcase for your business.
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5136 QC-132
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info@dubucmarketing.com
450 638-8989