SOCIAL NETWORKS, THE VITAMIN C OF BUSINESSES

In the last few years, social networks have flooded the web and have now become a must in the professional world. These public platforms are becoming a virtual socialization place where users can act directly on their environment. Indeed, they are led to debate, make choices, vote, support causes, people or ideas. As a result, political parties are the first to take advantage of it by promoting its use. It is also thanks to this presence on social networks that Barack Obama won the presidential elections in 2008.

Based on this model, these platforms are now used by parties, organizations, and of course companies. Indeed, social networks bring together users from all over the world and allow for significant communication between them. Facebook is an efficient way to gain notoriety, to promote at a lower cost. Instagram, Twitter, LinkedIn or Snapchat also have their own interests depending on your objectives and your target audience. Social networks allow you to get closer to your potential and current customers, and to build an active community beneficial to your business and your reputation. The social network gives a dimension of accessibility, trust and credibility. The goal is to publish regularly enough to be part of the daily news of the citizens-users.

As a company, being on social media allows you to create a privileged relationship with users. This translates into answers to their questions, their messages, sharing media with them. The goal is to leave an important margin of active participation in their eyes. Social networks have now become promotional tools for companies, but also a competitive intelligence tool. Social networks are also used to highlight the activity through microblogging. It is a new era for E-marketing, in permanent evolution.

People want to know who you are, they want to feel close to you and your company. By publishing a variety of content, by adapting a communication specific to your company and your values, you will give a real identity to your company. More than text content, it is important to publish images, videos, links. These publications must be regular and get out of the only promotional context of your company: talk about the news of your company, the news of your market, evoke the holidays, put forward subjects which can interest your community... . In short, you should not stay in a too strict environment when you are on social networks, users also expect exchange, visual and interactive content. Remember, a picture is worth a thousand words.

You address users directly as a person when you post on social networks. It's a community where sharing activities and interactivity is central. Offer them to go to events, give them information about what's going on in the city you're in, post polls, ask for opinions, run contests... Don't be afraid to engage your community with diverse content that will make them react. The more active your community is, the more chances you have to grow it progressively, to get new customers and to improve your visibility and notoriety on the web. 

In order for people to take you seriously, to get into their news feed, you need to publish regularly, changing your cover photo according to the seasons for example. Ideally, you should post every day. You can be satisfied with publishing once every two days or twice a week. The key is to remain visible and consistent in their eyes.

Dubuc Marketing offers its social network agency services to SMEs in the Greater Montreal area, particularly in Montreal and on the South Shore/Montérégie, such as Brossard, Longueuil and surrounding areas. About forty small and medium-sized businesses trust us every month for their social media strategy. Contact us today for a free audit on your social media strategy.