SEA: HOW TO CREATE SPONSORED LINKS TO MAKE YOURSELF KNOWN

A sponsored link is a lever that allows you to be directly present in the very first search results on Google and other search engines. When you do a search on the web, you will see these sponsored links with an "ad" annotation.

Most sponsored links on search engines are text links: they have a title, a small description, and elements such as a phone number, a website, or links to other pages. Sponsored links are sometimes associated with reviews, or product feeds with images.

To create sponsored links, you need to register on an advertising network. The best known and most effective is Google Ads. La plateforme fonctionne sur le principe du coût par clic: vous achetez la visibilité de votre annonce en fonction des mots-clés que vous avez choisi, et ne payez uniquement lorsqu’un internaute clique sur votre annonce.

Unlike SEO, which allows you to display your site in the "natural" results of Google, sponsored links or SEA campaigns (Search Engine Advertising), are generally displayed at the top of search results.

 SEA campaigns vous enable you to:

• To generate sales
• To acquire new prospects
• To obtain a higher notoriety

The SEA campaigns with the creation of sponsored links have two main advantages :

• Sponsored links bring you traffic quickly on your landing page (on your website for example). If your SEA campaigns are well configured, you will appear in the very first results of Google and can get many visitors. This advantage can make the difference to make you known quickly at the launch of a new website or a new promotion for example.
• A follow-up of the investments and the precise results: with the advertising agencies like Google Ads, you will know exactly how much you spend for your sponsored links. You can also have all the information on hand on the results generated by your links (number of clicks, cost per click, conversion rate, number of calls...)

SEA campaigns go further than the simple creation of sponsored links: with Google Ads, you will not only be present in the search results on Google, but also on many partner sites, on Google Shopping or even on Youtube!

Sponsored links with Google allow you to effectively target your potential visitors, and address the right people. You choose yourself the keywords on which you want to position yourself, and the targeting can be very precise! You can choose the geographical area you want to target, the language, define the hours at which the ads are broadcasted... Sponsored links are then a very efficient way to reach consumers in a very targeted way. Unlike traditional advertising, you are almost sure that your sponsored links are displayed to the right person and at the right place.

The creation of sponsored links or SEA campaigns also has the advantage of possibly being done at a lower cost: Google's advertising network is accessible to all budgets (although a minimum budget of $10 per day is recommended). If you target your ads well, choose your keywords wisely, and have catchy ads with quality landing pages, you can improve your results and quickly generate new leads, new customers, new sales !

All search engines offer interfaces that allow you to create and manage SEA campaigns of sponsored links. Google Ads is the most popular.

Once you have registered, you can start creating your campaigns by choosing keywords and writing ads. You will then have to place bids and define your budget on the keywords that interest you in order to be visible on the search engines..

If the creation of sponsored links is an effective tool to put you in front quickly and find new customers, the taking in mail of Google Ads is not always easy. It is essential to have an empirical approach and perform many tests to find the best combination between the budget, the targeted keywords, the ads and the geographical targeting. You can write several ad models, or test different targeting to see what the best results are.

Pay regular attention to the list of keywords you are interested in: identify the keywords that do not perform well, those that are too expensive for you, and regularly test new keywords.

Work on your ads! Creating a sponsored link is a first step, but you need to make your ads effective. Take the time to write good hooks to entice users to click on your ad; for example, place a special promotion or a catchy sales pitch. Also consider having a nice and easy to use landing page. When the user clicks on your ad, you want them to take action on your site! That's why you need to have a pleasant interface, readable information, and calls to action in order to turn the visitor into a customer!

In order to save time and to get sponsored links that work, call on the professionals! Dubuc Marketing is an SEA agency that assists its clients in the creation of sponsored links campaigns. We offer paid search services in Montreal, on the South Shore, in Brossard, Saint-Constant or Sainte-Catherine. Do not wait and call on our services composed of experts in sponsored links.