OPTIMIZE YOUR SEO WITH THE MOBILE

Since 2014, Google wants to downgrade websites that do not have a version adapted for mobiles and tablets. The bell has been rung: all sites must have a mobile version. This is a parallel version that is triggered once the user accesses the site on a cell phone. Today, everyone agrees that the real solution to mobile is a responsive version. That is, a version that adapts to any screen size.

To find out, it's very simple: Open your site on your computer and reduce the size of your browser window. You can also right click on your page and click on "Inspect" in Google Chrome. The page should look like the size of a phone screen. If the design doesn't change in front of your eyes, then your site is not responsive. Test this with a popular site, reduce the window size and you will see how a responsive site reacts. The responsive design or adaptive site is therefore very important for two reasons: first, to greatly improve the user experience. Secondly, to optimize your natural search engine optimization from a mobile support.

An adaptive site is a site that automatically adapts its design to the screen size. Whether it is for a television, a laptop, a mobile. The goal is to optimize the navigation and the visual for different screen sizes and devices. 

The mobile version is a version that will detect if you are on a mobile. It's the same code as the one on the computer. A mobile site is essentially a copy of the website: the server will optimize the page on mobile for better navigation.
On a responsive version, the device automatically adjusts to the size and orientation of the screen. The responsive version is suggested, since there is only one code for the size of the screen, unlike the mobile version which requires several codes and configurations.

Google favors mobile sites by optimizing their rank in the first search links. Having a mobile-friendly version of the site is an advantage for search engines.

Without knowing it, your site may already be optimized for mobiles and tablets. If not, (95% chance if your site was designed before 2014), mobile SEO requires a review and adaptation of your site's code.

Your website must be adapted and present a mobile or adaptive version (responsive). The goal is to facilitate mobile navigation and optimize the presence of the site on search engines. If it is not adapted to mobile versions, it must be done. 

You need to execute the recommendation plan. That is, program your site to be more visible and better positioned for phones and tablets.

Visits from mobile are measured with mobile traffic and analytics. Good mobile SEO will improve traffic from search engines. This will make the quality of visits (bounce rate) better.

Among all its SEO services, Dubuc Marketing offers mobile SEO services. We stay on top of the best mobile SEO techniques to optimize your SEO on mobile devices. Do you have questions about mobile SEO? Or want to know if your website is mobile friendly? Contact Dubuc Marketing today.