Covid 19 continues to spread around the world. To slow down the pandemic, many governments like Canada had to confine the population and/or announce the closure of many non-essential businesses. Faced with this crisis, an effective communication and an implementation of web referencing is essential to continue to remain visible and close to its customers. We present you the 5 important points to continue to develop its presence on the web thanks to SEO.
HOW TO STAY VISIBLE ON THE WEB DURING LOCKDOWN
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Communicate Regularly on the Web
If you are one of the companies that have to close during lockdown, this is not an excuse not to communicate! You risk losing your customers in the long run and being overtaken by your competitors at the end of the lockdown.
It is in this period of uncertainty that SEO, social networks or your local Google My Business listing will help you!
The first thing to do is to warn and inform your customers about the current situation; remind them of the measures taken by the authorities, and how you will respond to protect your customers. In this perspective, social networks (in the short term), and web referencing (in the long term) will allow you to communicate regularly and continue to keep in touch with your customers!
It is essential to continue and even increase communication with your customers. This will remind your customers that you are still there and that you are ready to welcome them back when sanitary measures allow it. Communicate about your daily life, your advice, your thoughts, your products and services... Use the different tools at your disposal:
- Social media
- Sending mass e-mails
- Your website with SEO
The advantage of communicating regularly is also to develop your SEO; by publishing content regularly, especially on your website, your presence on search engines will be strengthened! You will be able to appear higher in the search results according to what the Internet users are looking for.
Create New Content for your SEO
Regular content creation on your website is one of the most important criteria for your SEO. A site fed with new, relevant and unique content allows you to boost your site's ranking on Google.
You could then find yourself on the first page of Google when a user performs a search! Anticipate the questions people might have about your company or your field of activity, offer tips or present products or services you want to highlight.
Writing regular content for the web is not an easy thing to do; that's why going through a SEO Agency to save time and boost your traffic. At Dubuc Marketing, we can provide you with optimized content and improve your image so that you are as visible as possible on search engines! We are specialists in web referencing in Montreal and on the South Shore (Sainte-Catherine, Saint-Constant, Brossard...)
Adapt your Advertisements with Google Ads to Optimize your SEO
You have invested advertising budget with Google Ads? Containment will impact its delivery and your SEO strategy.
Consider re-evaluating your ad spend; reduce your budget, or focus your advertising on the messages that really matter. If you've been running ads to promote a service you can't offer during containment, consider removing them. Instead, focus on your brand image or specific products and services that people might be looking for first and that you can offer.
For your search engine optimization, consider a long-term strategy as well. After containment, bids on Google Ads are likely to increase, so it's important to think now about the services and products you'll want to position yourself on to be effective quickly after containment. And if you need to learn more about Google Ads and paid SEO, see our article on online advertising.
Develop your Presence with Google My Business and Local SEO
The health crisis and containment are changing the perception of Internet users and their information needs. Take the time to update your information on the net, whether it is on your website or on your local listing. At Dubuc Marketing, we strongly advise you to adapt your hours and the specifics of your business on your Google My Business listing.
The Google My Business listing is your information page that is displayed on Google and through which people can quickly contact you. In times of lockdown, it should be a key part of your communication.
Update your hours, indicate if your establishment is closed or not, put a link to your website and update the products and services you offer. Google My Business also allows you to create posts; an efficient way to communicate about your news in a quick way.
Your presence on the web with SEO is essential in times of containment. To strengthen communication with your customers, to continue to make yourself known and to inform on the future and the management of your activity, set up web tools to give you all the chances!
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