CONTENT MANAGEMENT SYSTEM: WHAT IS A CMS?

Why use a content management system for your company's website? The CMS, your support for managing your content

You have a website and want to manage all your content? You have surely heard about CMS and the different offers on the market. A Content Management System (CMS) is a type of web application that allows you to separate the content from the formatting of your site with simplified tools.

With a CMS, it is thus possible to maintain and manage your site without needing any real technical knowledge of the web. This separation is very important to identify: a CMS does not direct the design of your website but rather offers you the means to manage the content of your website.

A content management system allows you to organize the different pages of your website and generates the pages from the texts you create. You can organize the structure of your website yourself, add, edit and delete pages... 

A CMS also allows you to hierarchize the users of the website, by assigning them a specific title and particular authorizations (administrator, contributor, editor ... )

In short, a CMS is primarily used for business communication. The installed system will allow you to propose content on search engines, interact with your prospects and customers through content and dynamic tools (newsletter, forum, article comments, forms...).

Concretely, a CMS allows you to perform many tasks for your website: 

• Drafting of texts
• Website design
• Prioritization of your content
• Importing media
• Definition of user roles
• Indexing of the content on search engines
• Collecting information about your site's visitors/prospects (via forms, for example)

A CMS is not necessarily essential for websites, especially those that do not need to be updated regularly. A showcase site for your business that you buy and leave as is may not feel like you need a CMS.

However, what if you need to change your phone number, address, information about your business and your provider is not available? For this kind of changes, the ideal is to have a CMS in order to have control over the information on your website. Moreover, this tool will allow you to have a real autonomy on the content of your site, without necessarily having to go through your provider.

Choosing the right CMS is essential for the creation of your website. It will influence not only the time needed for the creation of the site, the price of the service but also the possibilities of evolution of it. 

Before the creation of your website, you must therefore take stock of your needs: what type of website do I need? What is my budget? How much control do I need over the content? Will I need to modify the information on the site regularly?

What will your website offer? Do you simply want to publish information about your activity, or also add an online store, make your visitors participate thanks to a blog ....

What are the features you want to have for your CMS? If the content management systems are generally very complete, all the functionalities they offer will not necessarily interest you. Some CMS offer more complex and less important features than those you really need. This is why it is essential to define what you really need.

How well known is the CMS? There are many CMS on the market, that's why it is necessary to get information and user testimonials before making your choice. It is also important to make sure that the technical support is competent, and that the support for the handling of the CMS (through training, videos for example ....) is of quality.

There are two types of CMS that will not meet the same objectives. You want to acquire your own CMS? Then you will choose a proprietary CMS, on which you will have complete control over the technical aspect, the designs, the updates and the contents of your site.

On the other hand, you can choose to use a pre-managed solution, called Open Source CMS. Wordpress is the best known example. This type of CMS has the advantage of offering active support, regular updates that allow you to be aware of the best web practices, and is in most cases free.

However, these Open Source CMS have the disadvantage of being rather rigid and sometimes complicated to use. The management of your content will completely depend on the template you define for your website. Moreover the handling can be difficult without real web knowledge, and the functionalities will be limited if you don't take the time to train yourself.

Wordpress 

Wordpress is the most famous CMS on the market, with more than 20 million websites created. Free and relatively accessible, it allows you to do almost everything for your site, provided you have technical knowledge of the CMS. It is particularly effective for the creation of blogs and showcase sites. 

Joomla 

If Joomla is less intuitive than Wordpress, it remains a CMS widely used, especially by web development professionals. Its handling is more difficult and is not accessible to everyone.

Wix 

Wix is one of the most widely used website publishers in the world with over 110 million websites. With simple navigation, Wix allows you to easily create websites and also includes a hosting service

Shopify 

Shopify is the specialist platform for companies that want to develop e-commerce activities. Unlike other CMS, it is not free, but it allows you to set up a design adapted to your store, and to efficiently set up the sales, the display of your products and the payment methods.

Drupal

Drupal is a CMS similar to Wordpress, with more advanced and varied applications than the latter. This open-source CMS is free, but also more difficult to use for users without technical knowledge of the web. It is rather intended for web development professionals, for those who want to strongly develop marketing for institutional sites. 

Are you a small or micro business and want an easy to use tool? You could be tempted by the creation of a CMS under wordpress, but this software can be limited in your needs and complicated to use in the long run.

With CMS Bazic, Logicake offers you a flexible and easy to use proprietary CMS for the management of your website. Within the framework of the creation and management of your website, CMS Bazic is the ideal tool. 

CMS Bazic is a very easy to use tool that allows you to independently manage all the static elements and content of your website. In just a few clicks, you will have visibility and the ability to manage all the elements of your website..

Unlike other CMS solutions on the market, CMS Bazic is a tool accessible to anyone. The tool is very flexible and offers you a real customization of your content, without having to go through your provider for each modification to be made. Once the design of your website is thought and integrated on your website, you will have a real autonomy on your content and a technical support at your disposal to help you.

The functionalities of CMS Bazic are numerous and cover all the elements of your site:

• Adding and editing web pages and their content
• Management of the site's navigation and pages
• Add and edit your team members on the website
• Adding and editing customer testimonials
• Adding and editing images for your site
• Add important messages to communicate effectively
• Adding and editing users
• Add and edit a carousel of images
• Add and edit static elements (cell phone number, address, social networks...)

CMS Bazic has been specially designed to meet the needs of small and micro businesses in Quebec and those for each type of industry and trade. This solution is particularly aimed at entrepreneurs who do not necessarily have the technical knowledge to manage their website independently and efficiently.

CMS Bazic also has the advantage of being part of a complete management software with Logicake. By choosing this solution, you can also be interested in other modules that have been thought for the needs of small businesses in terms of management. Want to add a product catalog to your website? Choose ShopEasyr. You want to manage online requests on your website? With CRM Trackr, you will have a centralized place to receive and manage all your website requests. You need to simplify the accounting and billing in your company. InvoiceQuick is the right tool for you. 

The choice of a good CMS is crucial in the creation and management of your website. Don't forget that if you don't have much technical knowledge, you will need a tool that is easy to use: for your website to become efficient and be the ideal showcase for your business, take the time to assess your needs and choose the CMS that will suit you.