5 STEPS TO FOLLOW EVERY MONTH FOR YOUR SEO STRATEGY

Working on your website regularly is essential to stay visible on search engines. To keep getting visitors, generate sales and stay ahead of your competitors, several SEO elements are to be taken into account every month as part of your web strategy. Also, it is sometimes difficult to measure the performance of a web or SEO strategy: you may wonder what are the performance indicators of an SEO strategy, or what are the tools to use to track your performance. Here are the essential SEO points to follow for your website and the tools that can help you.

As part of an effective web strategy, you have selected keywords on which you want to position yourself well. You have selected keywords related to your services, your products, your brand or your location. In this perspective, it is essential to measure each month your positioning on search engines for the keywords on which you have worked. Here are the essential points to measure:

• Position of your website on search engines for each keyword
• Monthly volume of the keyword (with the help of tools such as Ubbersuggest or even SEMRush)
• Evolution of the keyword position compared to the previous month

To perform an efficient follow-up, you can for example create an excel file with the list of all your keywords, the evolution of the positions and the search volume.
This tracking element is essential to identify if your web strategy is good, to make adjustments or to identify new opportunities in terms of web presence.

The objective of a web strategy is often to get more traffic on your website in order to acquire more customers. To measure the quality of your web strategy, the monitoring of your website traffic is an essential SEO element to watch every month.

The main tool to track your traffic is Google Analytics ; you will be able to retrieve a lot of data, such as the volume of visitors per period, the bounce rate, the location of your visitors or to see which pages have been visited the most. Depending on your SEO strategy, the elements to track will vary, but here are the main data to track for your website: 

• Number of new visitors
• Number of pages visited
• Bounce rate
• Traffic Source (search engines, social media…)
• Distribution of visits by device (mobile, computer, tablets…)

The regular monitoring of all these elements will allow you to precisely measure the quality of your web strategy. You will be able to obtain concrete results from your actions and identify new improvements for your SEO. 

In order to improve your chances of being featured on search engines, you need to make sure that your web pages are easily indexed. For your SEO strategy, you can use tools to correct indexing errors on your site. 

Google Search Console is an indispensable tool to follow the elements of your SEO strategy. When you log in, you will have access to a "coverage" section: this section allows you to see the list of your pages indexed by Google, as well as possible indexing errors. The most common errors : 

• There are links or buttons that lead to non-existent URLs on your site.
• Some pages are in "NoIndex"; Google is instructed not to index them.
• Your server configuration prevents Google from indexing your pages
• Your website is not properly optimized for mobile devices

The speed of your website plays an important aspect in your SEO strategy. A website that loads quickly will be better valued by Google. In addition, this will keep users on your website longer. On average, a user should not wait more than 3 seconds for the website pages to load.
Several tools allow you to test the speed of your website and to identify possible optimizations to correct this problem. Among them, we recommend free tools like Google PageSpeed Insights or even GTMetrix. 

Because a rigorous follow-up of your SEO performance is essential to get real results, consider following these steps every month for your website. And if you don't have the time or the skills to do it yourself, consider hiring a web agency! At Dubuc Marketing, we conduct monthly performance reviews and provide you with effective recommendations to improve your results and strengthen your SEO strategy. We have been a web agency in Saint-Constant for more than 13 years and have assisted many small and medium-sized businesses in Brossard, Saint-Constant, Sainte-Catherine and on the South Shore of Montreal.